With a Bachelor’s degree in Arts and a concentration in Fashion Design, Nino Bidot has dedicated her career to transforming ideas into pieces that tell stories. From a young age, she discovered fashion as her language a way to speak about identity, purpose, and beauty with consciousness. For years, she focused on designing and hand-sewing elegant garments, always prioritizing quality, detail, and authenticity. 

That experience allowed her to develop a distinct style and a clear vision of what she wanted to offer the world. Inspired by her daughter Valentina and driven by the desire to create a brand with purpose, she founded Who Cares 33: a resort wear line that blends high-quality design with a genuine commitment to the environment. Each piece is a statement, made for women who want to feel free, confident, and connected to their essence. She believes in the power of roots, the
value of authenticity, and the impact of creating with responsibility. Her vision is clear: to design fashion with purpose fashion that inspires and transcends.